Start Me Up

It’s all a matter of building a great brand, not just new technology or a shiny toy.

Whether you just finished your MBA studies with a brilliant business plan, or if you got your angel investor funds waiting, your newborn brand is just a baby. Will it live to grow into the next Facebook or Starbucks, or will it die early like Netscape or MySpace?…

It’s all a matter of building a great brand, not just new technology or a shiny toy.

And if you are already functioning as a wobbling young infant, there is still a long road ahead, and the wolves are waiting at the next curve in the road…are you ready?

Building a great brand with strong brand equity helps to erect many defensive mechanisms and to ensure a long life.